Preference 10.1 Very Very Light Ash Blonde: Long-lasting, luminous permanent hair colour. Experience radiant, salon-inspired results with this very very light ash blonde, for cool, brilliant tones.
L'Oreal Paris
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Product Features
Up to 9 weeks of fade-defying colour* Multidimensional Colour and High-Impact Shine New oil-in-gel formula - doesn't drip and ensures optimal coverage. Now ready to rinse just in 25 minutes. Includes a nourishing shine protect conditioner with UV-filter and Vitamin E to preserve shine. Up to 5x more nourished hair**
