Privacy Policy

Data Controller

TheDailyVerdict is the data controller responsible for your personal data. You can contact us at contact@thedailyverdict.com.

Legal Framework

This policy is governed by the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations 2003 (PECR).

What Data We Collect

We collect the following types of data when you visit our website:

• Browsing data: pages visited, time spent on pages, and referral source.
• Cookies: small text files stored on your device (see Cookies & Tracking section below).
• Attribution parameters: advertising click identifiers such as gclid (Google), fbclid (Meta), and msclkid (Microsoft) passed via URL parameters.
• Device and browser information: browser type, operating system, screen resolution, and language preference.

We do not require you to create an account, and we do not collect your name, email address, or other directly identifying information unless you choose to contact us by email.

Lawful Basis for Processing

Under UK GDPR Article 6, we process your data on the following lawful bases:

• Consent (Article 6(1)(a)): Marketing cookies, including the Meta Pixel and attribution tracking cookies, are only set after you click "Accept" on our cookie banner.
• Legitimate Interests (Article 6(1)(f)): Site analytics, fraud prevention, and improving our service. We have assessed that these interests do not override your fundamental rights and freedoms.

Affiliate Revenue Model

TheDailyVerdict is a participant in the Amazon EU Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.co.uk. As an Amazon Associate I earn from qualifying purchases.

When you click on our affiliate links, you are redirected to Amazon.co.uk. Amazon may collect data about your visit and any subsequent purchases in accordance with their own privacy policy. We receive information from Amazon about which clicks resulted in qualifying purchases, but we do not receive your personal details from Amazon.

We encourage you to review Amazon's Privacy Notice before making any purchases through our affiliate links.

Cookies & Tracking

We use the following cookies on this website:

Strictly Necessary cookies are set without consent as they are essential for the website to function. Marketing cookies are only set after you click "Accept" on our cookie banner. You can change your preferences at any time using the "Cookie Settings" link in our footer.

How We Share Data

We may share your data with the following third parties:

• Amazon — as part of the Amazon EU Associates Programme, Amazon receives data about clicks on our affiliate links.
• Meta (Facebook) — if you have accepted marketing cookies, the Meta Pixel sends browsing data to Meta for advertising purposes.
• Hosting provider — our website hosting provider processes server logs containing IP addresses and request data.

We do not sell your personal data to any third party.

International Data Transfers

Data may be processed outside the United Kingdom by Amazon (US) and Meta (US). These transfers are protected by Standard Contractual Clauses (SCCs) approved by the Information Commissioner's Office (ICO), or the recipient is in a country with an adequacy decision under UK GDPR.

Data Retention

We retain data for the following periods:

• Cookie data is retained for the durations specified in the cookie table above.
• Email correspondence is retained for up to 2 years, after which it is deleted.
• We do not maintain user accounts, so there is no account data to retain.

Your Rights Under UK GDPR

You have the following rights in relation to your personal data:

• Right of access (Article 15) — you can request a copy of the personal data we hold about you.
• Right to rectification (Article 16) — you can ask us to correct inaccurate or incomplete data.
• Right to erasure (Article 17) — you can ask us to delete your personal data ("right to be forgotten").
• Right to restriction of processing (Article 18) — you can ask us to restrict processing of your data in certain circumstances.
• Right to data portability (Article 20) — you can request your data in a structured, commonly used, machine-readable format.
• Right to object (Article 21) — you can object to processing based on legitimate interests.
• Right to withdraw consent — you can withdraw consent at any time by clicking "Cookie Settings" in the footer of any page.
• Rights related to automated decision-making (Article 22) — we do not carry out automated decision-making or profiling.

To exercise any of these rights, contact us at contact@thedailyverdict.com. We will respond within one month of receiving your request.

Right to Complain

You have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data protection rights have been violated.

• Website: ico.org.uk/make-a-complaint
• Phone: 0303 123 1113
• Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

Children's Privacy

This website is not intended for anyone under the age of 18. We do not knowingly collect data from children. If you believe a child has provided us with personal data, please contact us and we will take steps to delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

Contact

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, contact us at contact@thedailyverdict.com.